We've designed WPM service around strategy and execution. An in-depth analysis of your business, player base, goals, and the current online resources, provides us with the insights to put together the most comprehensive media strategy possible. WPM then partners with you to execute that strategy and achieve the highest return on investment possible for your business!
Marc Whaley, President and Founder of WPM uncovered the need for a firm that specializes in the gaming industry while operating group of radio stations in Northern California. The Tahoe casinos, being the largest most important clients of the radio group, gave Marc an opportunity to learn their intricate business. While getting closer to the Casino Marketing Teams, Marc observed a frustration they were having with their ad agencies partners.
They felt the agency had a --- disconnect between the Buyers, Planners, Account Executives and Agency Principals, in really understanding their unique needs. The Team would receive different information from different levels of the agency based on the size and depth of that shop.
The large, bureaucratic, "spots and dots" ad agencies did not fill this very unique need of the demanding casino client.
WPM Inc. eliminated those layers of bureaucracy and streamlined departments to create a "laser-focus" for the client.
Remiss to use the term "boutique", because it conveys small, when some of these firms can have a big, powerful impact --- our "boutique" firm is built to cater and tailor itself for the needs of the gaming world. WPM possess the strategic marketing ability of the larger, established marketing firms, with the cutting edge methodologies and economic efficiencies of a smaller media/creative shop. "boutique" firm is built to cater and tailor itself for the needs of the gaming world. WPM possess the strategic marketing ability of the larger, established marketing firms, with the cutting edge methodologies and economic efficiencies of a smaller media/creative shop.
We offer large agency services at a tailored pricing metric per Client need. Why pay for a tiered, bureaucratic-heavy agency, when not all of those expensive services are required. Our team members have worked for the big shops and we bring that knowledge and experience to you at a custom-focused, task-driven pricing model. We focus on our client's core marketing strategies, enhanced with the most cutting edge tools to reach their established goals.
Our end-product is having our client's media budget working harder than their competition's.
Whale Planet Media utilizes a blend of experienced people, proven processes and best in class systems to ensure accurate, efficient and effective media placement.
Our goal is to assure that our client's media budget is always working harder than their competition's!